While business is art, the question that remains is What’s a BRAND?
BRAND is an idea, and the idea lays in the eyes of the beholder, just like art. Even when the idea is not completely correct.
Today 241543903 appeared in the news on Globo.com an while I don’t read or speak Portuguese, thanks to Babelfish I got the gist of it. Alas, this blog and its author(s) are not the individual(s) to be credited with the creation of this meme. There are a few breadcrumbs about the earliest recorded posted instruction and the earliest recorded “head in the freezer” photos tagged with 241543903:
So, let’s give credit where credit is due, and let’s all have fun putting our heads in the freezer, taking a photo, and post it tagging it with 241543903.
And peace of Earth!
